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WEB SPAM FACTORS AND TOOLS ANALYSIS

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WEB SPAM FACTORS AND TOOLS ANALYSIS
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WEB SPAM FACTORS AND TOOLS ANALYSIS

ON SITE WEB SPAM FACTORS

WEB SPAM FACTORS AND TOOLS ANALYSIS|Google has dynamic seo algorithm has been changing over time to time as Google has always priority to give content to its user “the best quality content”. That’s why Google gives penalty to those websites which boost themselves by spam factors.There is given below some analysis of spam factor tools.

Panda PenaltyWEB SPAM FACTORS AND TOOLS ANALYSIS
Sites with low-quality content (particularly content farms) are less visible in search after getting hit with a Panda penalty.
Links to Bad Neighborhoods
Linking out to “bad neighborhoods”, like pharmacy or payday loan sites, may hurt your search visibility.

RedirectsWEB SPAM FACTORS AND TOOLS ANALYSIS
Sneaky redirects are a big no-no. If caught, it can get a site not just penalized, but deindexed.
Popups or Distracting Ads The official Google Rater Guidelines Document says that pop-ups and distracting ads is a sign of a low-quality site.

Site Over-Optimization| WEB SPAM FACTORS AND TOOLS ANALYSIS
Includes on-page factors like keyword stuffing, header tag stuffing, excessive keyword
decoration.

Page Over-Optimization| WEB SPAM FACTORS AND TOOLS ANALYSIS
Many people report that, unlike Panda, Penguin targets individual page (and even then just for certain keywords).

Ads Above the Fold| WEB SPAM FACTORS AND TOOLS ANALYSIS
The “Page Layout Algorithm” penalizes sites with lots of ads (and not much content) above the fold.

Hiding Affiliate Links| WEB SPAM FACTORS AND TOOLS ANALYSIS
Going too far when trying to hide affiliate links (especially with cloaking) can bring on a penalty.

Affiliate Sites| WEB SPAM FACTORS AND TOOLS ANALYSIS
It’s no secret that Google isn’t the biggest fan of affiliates. And many think that sites that monetize with affiliate links are put under extra scrutiny.

Autogenerated Content| WEB SPAM FACTORS AND TOOLS ANALYSIS
Google isn’t a big fan of auto-generated content. If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.

Excess PageRank Sculpting| WEB SPAM FACTORS AND TOOLS ANALYSIS
Going too far with PageRank sculpting — by not following all outbound links or most internal links — may be a sign of gaming the system.

IP Address Flagged as Spam| WEB SPAM FACTORS AND TOOLS ANALYSIS
If your server’s IP address get flagged for spam, it may hurt all of the sites on that server.

Meta Tag Spamming| WEB SPAM FACTORS AND TOOLS ANALYSIS
Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your meta tags to game the algorithm, they may hit your site with a penalty.

OFF PAGE WEB SPAM FACTORS IN SEO

Unnatural Influx of Links
A sudden (and unnatural) influx of links is a sure-fire sign of phony links.
Penguin Penalty Sites that were hit by Google Penguin are significantly less visible in search. Link Profile with High % of Low-Quality Links Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.

Linking Domain Relevancy
The famous analysis byMicroSiteMasters.com found that sites with an unnaturally high amount of links from unrelated sites were more susceptible to Penguin.

Unnatural Links Warning
Google sent out thousands of “Google Webmaster Tools notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.
Links from the Same Class C IP
Getting an unnatural amount of links from sites on the same server IP may be a sign of blog network link building.
“Poison” Anchor Text
Having “poison” anchor text (especially pharmacy keywords) pointed to your site may be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.

Google Dance
The Google Dance can temporarily shake up rankings. According to a Google Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.

Disavow Tool
Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.

Reconsideration Request
A successful reconsideration request can lift a penalty.
Temporary Link Schemes
Google has (apparently) caught onto people that create, and quickly remove, spammy links. Also, know as a temporary link scheme.

Manual Penalty
Google has been known to hand out manual penalties, like in the well-publicized Interflora fiasco.

Selling Links
Selling links can impact toolbar PageRank and may hurt your search visibility.

Google Sandbox
New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.

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ROLE OF BRANDS IN SEO RANKING

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ROLE OF BRANDS IN SEO RANKING
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ROLE OF BRANDS IN SEO RANKING

ROLE OF BRANDS IN SEO RANKING |Brand Name Anchor Text Branded anchor text is a simple, but strong, brand signal.
Branded Searches | ROLE OF BRANDS IN SEO RANKING
It’s simple: people search for brands. If people search for your site in Google (i.e.,. “Backlinko twitter”, Backlinko + “ranking factors”), Google likely takes this into consideration when determining a brand. Site Has Facebook Page and Likes Brands tend to have Facebook pages with lots of likes. Site has Twitter Profile with Followers Twitter profiles with a lot of followers signal a popular brand.
Official Linkedin Company Page | ROLE OF BRANDS IN SEO RANKING
Most real businesses have company Linkedin pages which help rankings.
Employees Listed at Linkedin | ROLE OF BRANDS IN SEO RANKING
Linkedin profiles may work for your company is a brand signal.
Legitimacy of Social Media Accounts | ROLE OF BRANDS IN SEO RANKING
A social media account with 10,000 followers and two posts are probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction.
Brand Mentions on News Sites | ROLE OF BRANDS IN SEO RANKING
Really big brands get mentioned on Google News sites all the time. In fact, some brands even have their own Google News feed on the first page:
Co-Citations | ROLE OF BRANDS IN SEO RANKING
Brands get mentioned without getting linked into Google likely looks at non-hyperlinked brand mentions as a brand signal.
Number of RSS Subscribers | ROLE OF BRANDS IN SEO RANKING
Considering that Google owns the popular Feedburner RSS service, it makes sense that they would look at RSS Subscriber data as a popularity/brand signal. Brick and Mortar Location With Google+ Local Listing Real businesses have offices. It’s possible that Google fishes for location data to determine whether or not a site belongs to a big brand.
Website is Tax Paying Business
Google may look at whether or not a site associated with a tax-paying business.

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TIPS FOR GOOGLE SEARCH ENGINE

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TIPS FOR GOOGLE SEARCH ENGINE
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TIPS FOR GOOGLE SEARCH ENGINE

SEO TIPS FOR TOP RANK IN GOOGLE SEARCH ENGINE

TIPS FOR GOOGLE SEARCH ENGINE | Get a Google Plus Account: By creating a Google Plus account and linking it to your website, whenever your website appears in Google search, people will see your face next to it. This makes the results much more clickable because there is a picture instead of just plain text. All you have to do after creating the account is go to “about” and then hit “links” and then edit the links to add your own website to the “contributor to:” section, Google will do the rest. All you have to do is include a link to your Google plus page somewhere on the website, so Google knows it’s yours.

Get a Google Places Page |TIPS FOR GOOGLE SEARCH ENGINE

If your business has a brick-and-mortar component to it, you should list the address on Google. Google is beginning to put emphasis into local search so that people can find places in their area. The trick to optimizing your business in local search is to have your physical address mentioned across the web and getting plenty of good reviews. Since this is a new area of SEO, the competition is low, and it may provide an opportunity for you to outrank some of your local competitors.

Optimize Your Internal Link Structure |TIPS FOR GOOGLE SEARCH ENGINE

Your less successful website pages may be weighing your site down. Try boosting your lower performing pages through links from your more successful pages. Also, try to make sure that the content on each page is relevant to the pages title! Use Your Competitors Strategy: Make sure to do competitive research of companies that rank above you for your keyword. Copy the structure of their content, not the actual text (google will find out that you are copying and penalize you). The word count and frequency of keywords may hold the key to success in that industry.

Make a youtube video |TIPS FOR GOOGLE SEARCH ENGINE

Videos are 50x more likely to end up on the first page of search compared to plain text. Make sure you include a keyword-stuffed youtube video as part of your marketing/SEO strategy because it is a great way to get your information seen as well as a good way to rank highly in search. Make Your Content Matter: By making helpful tips and how-to guides, you are making your website irresistible to people. They will share the site with social media even if you don’t ask them to. This is how you get your earned media and eventually scale your business.

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USER SEARCH INTERACTION ROLE IN WEBSITE SEO

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USER SEARCH INTERACTION ROLE IN WEBSITE SEO
SEM industry; SEO company; Internet Marketing Professional; Search SEO Company
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USER SEARCH INTERACTION ROLE IN WEBSITE SEO

User interaction role in seo

USER SEARCH INTERACTION ROLE IN WEBSITE SEO |Organic Click Through Rate for a Keyword.Pages that get clicked more in CTR may get a SERP boost for that particular keyword.
Organic CTR for All Keywords |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
A page’s (or site’s) organic CTR for all keywords are ranked for may be a human-based, user interaction signal.
Bounce Rate |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
Not everyone in SEO agrees on bounce rate matters, but it may be a way of Google to use their users as quality testers (pages where people quickly bounce is probably not very good).
Direct Traffic |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.
Dwell Time |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
Google pays very close attention to “dwell time”: how long people spend on your page
when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.

Repeat Traffic |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost.
Blocked Sites |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal.
Chrome Bookmarks |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.
Google Toolbar Data |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
Search Engine Watch’s Danny Goodwin reports that Google uses toolbar data as a ranking signal. However, besides page loading speed and malware, it’s not known what kind of data they gather from the toolbar.
Number of Comments |USER SEARCH INTERACTION ROLE IN WEBSITE SEO
Pages with lots of comments may be a signal of user-interaction and quality.

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DIGITAL MEDIA MARKETING IN SEO RANKING

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Digital MEDIA MARKETING IN SEO RANKING
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Digital MEDIA MARKETING IN SEO RANKING

DIGITAL MEDIA MARKETING IN SEO RANKING |There is no doubt that Google gives priority to those websites which play a great role in digital media marketing.As Socials Signals play a vital role in seo ranking.

Number of Tweets | DIGITAL MEDIA MARKETING IN SEO RANKING
Like links, the tweets a page has may influence its rank in Google.
Authority of Twitter Users Accounts
It’s likely that Tweets coming from aged, authority Twitter profiles with a ton of followers (like Justin Bieber) have more of an effect than tweets from new, low-influence accounts.
Number of Facebook Likes | DIGITAL MEDIA MARKETING IN SEO RANKING
Although Google can’t see most Facebook accounts, it’s likely they consider the number of Facebook likes a page receives as a weak ranking signal.
Facebook Shares | DIGITAL MEDIA MARKETING IN SEO RANKING
Facebook shares, because they’re more similar to a backlink, may have a stronger influence than Facebook likes.
Authority of Facebook User Accounts | DIGITAL MEDIA MARKETING IN SEO RANKING
As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.
Pinterest Pins | DIGITAL MEDIA MARKETING IN SEO RANKING
Pinterest is an insanely popular social media account with lots of public data. It’s probable that Google considers Pinterest Pins a social signal.
Votes on Social Sharing Sites | DIGITAL MEDIA MARKETING IN SEO RANKING
It’s possible that Google uses shares at sites like Reddit, Stumbleupon and Digg as another type of social signal.
Number of Google+1’s | DIGITAL MEDIA MARKETING IN SEO RANKING
Although Matt Cutts has gone on the record as saying Google+ has “no direct effect” on rankings, it’s hard to believe that they’d ignore their own social network.
Authority of Google+ User Accounts | DIGITAL MEDIA MARKETING IN SEO RANKING
It’s logical that Google would weigh +1’s coming from authoritative accounts more than from accounts without many followers.
Known Authorship
Google CEO Eric Schmidt famously claimed:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.” Although the Google+ authorship program has been shut down, it’s likely Google uses some form of authorship to determine influential content producers online (and give them a boost in rankings).
Social Signal Relevancy
Google probably uses relevant information from the account sharing the content and the text surrounding the link.
Site Level Social Signals
Site-wide social signals may increase a site’s overall authority, which will increase search visibility for all of its pages.

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SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS

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SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
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SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS

Search algorithm roles and factors in seo

Query Deserves Freshness |SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google gives newer pages a boost for certain searches.
Query Deserves Diversity|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.
User Browsing History|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Sites that you frequently visit while signed into Google get a SERP bump for your searches.
User Search History|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Search chain influence search results for later searches. For example, if you search for “reviews” then search for “toasters”, Google is more likely to show toaster review sites higher in the SERPs.
Geo Targeting|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google gives preference to sites with a local server IP and country-specific domain name extension.
Safe Search|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Search results with curse words or adult content won’t appear for people with Safesearch turned on.
Google+ Circles|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google shows higher results for authors and sites that you’ve added to your Google Plus
Circles
DMCA Complaints|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google “down ranks” pages with DMCA complaints.
Domain Diversity|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
The so-called “Bigfoot Update” supposedly added more domains to each SERP page.
Transactional Searches|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google sometimes displays different results for shopping-related keywords, like flight
searches.
Local Searches|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google often places Google+ Local results above the “normal” organic SERPs.

Google news box|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS

Big Brand Preference|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
After the Vince Update, Google began giving big brands a boost for certain short-tail searches.
Shopping Results|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google sometimes displays Google Shopping results in organic SERPs:
Image Results|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google elbows our organic listings for image results for searches commonly used on Google Image Search.
Easter Egg Results|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game! Shout out to Victor Pan for this one.
Single Site Results for Brands|SEO SEARCH ENGINE ALGORITHMS ROLES AND FACTORS
Domain or brand-oriented keywords bring up several results from the same site.

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