How to optimize your app’s monetization










This document outlines best practices with the objective to optimize
monetization. The following items are suggestions only and we
encourage you to A/B test all of these thoroughly as the success of
these may vary from game to game and genre to genre.
While weekly new content is essential to increase engagement and
retention of your game, it is not enough to also significantly grow
your revenue. In this document, we’ve collated interesting features
on optimizing monetization based on:
Diamond Dash saw a 44% increase in buyers and 32% increase
in ARPU by introducing Missions to a certain subset of their
See pdf for complete details