GOOGLE PAGE LEVEL SEO FACTORS

GOOGLE PAGE LEVEL SEO FACTORS

PAGE LEVEL FACTORS FOR SEO|GOOGLE PAGE LEVEL SEO FACTORS
Keyword In Title Tag
GOOGLE PAGE LEVEL SEO FACTORS The title tag is a webpage’s second most important piece of content and, therefore, sends a strong relevancy signal.

Keyword In Description Tag|GOOGLE PAGE LEVEL SEO FACTORS
Another important relevancy signal.

Title Tag Starts With Keyword|GOOGLE PAGE LEVEL SEO FACTORS

Title tags that start with a keyword tend to perform better than title tags with the keyword towards the end of the tag:

Keyword Appears In H1 Tag|GOOGLE PAGE LEVEL SEO FACTORS

H1 tags are a second title tag that sends another relevancy signal to Google according to
results

Keyword is Most Frequently Used Phrase in Document

Having a keyword appear more than any other likely acts as a relevancy signal.

Content Length|GOOGLE PAGE LEVEL SEO FACTORS

Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles.

Keyword Density|GOOGLE PAGE LEVEL SEO FACTORS

Although not as important as it once was, keyword density is still something Google uses to determine the topic of a web page. But going overboard can hurt you.
Latent Semantic Indexing Keywords in Content (LSI)

LSI keywords help search engines extract meaning from words with more than one meaning (Apple the computer company vs. the fruit). The presence/absence of LSI probably also acts as a quality content signal.LSI Keywords in Title and Description Tags As with web page content, LSI keywords in page meta tags probably help Google discern between synonyms. It may also act as a relevancy signal.

Page Loading Speed via HTML|GOOGLE PAGE LEVEL SEO FACTORS

Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and file size.

Duplicate Content|GOOGLE PAGE LEVEL SEO FACTORS

Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
Rel=Canonical
When used proper, use of this tag may prevent Google from considering pages duplicate
content.

Page Loading Speed via Chrome|GOOGLE PAGE LEVEL SEO FACTORS

Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage, and other nonHTML-related site speed signals.

Recency of Content Updates|GOOGLE PAGE LEVEL SEO FACTORS

Google Caffeine update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages.

Magnitude of Content Updates|GOOGLE PAGE LEVEL SEO FACTORS

The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.

Historical Updates Page Updates|GOOGLE PAGE LEVEL SEO FACTORS

How often has the page been updated over time? Daily, weekly, every 5-years? The frequency of page updates also plays a role in freshness.

Keyword Prominence|GOOGLE PAGE LEVEL SEO FACTORS

Having a keyword appear in the first 100-words of a page’s content appears to be significant relevancy signal.

Keyword in H2, H3 Tags|GOOGLE PAGE LEVEL SEO FACTORS

Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. Moz’s panel agrees.

Keyword Word Order|GOOGLE PAGE LEVEL SEO FACTORS

An exact match of a searcher’s keyword in a page’s content will normally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques.” It will rank better than a page optimized for “techniques for shaving a cat”. It is a good illustration of why keyword research is really important.

Outbound Link Quality|GOOGLE PAGE LEVEL SEO FACTORS

Many SEOs think that linking out to authority sites helps send trust signals to Google. Outbound Link Theme According to Moz, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

Grammar and Spelling|GOOGLE PAGE LEVEL SEO FACTORS

Proper grammar and spelling are a quality signal, and it is important.

Syndicated Content|GOOGLE PAGE LEVEL SEO FACTORS
Is the content on the page original? If it’s scraped or copied from an indexed page, it won’t rank as well as the original, or it may end up in their Supplemental Index.

Helpful Supplementary Content|GOOGLE PAGE LEVEL SEO FACTORS

According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators, and interactive recipes.

Number of Outbound Links|GOOGLE PAGE LEVEL SEO FACTORS

Too many do follow OBLs may “leak” PageRank, which can hurt that page’s rankings.

Multimedia|GOOGLE PAGE LEVEL SEO FACTORS

Images, videos, and other multimedia elements may act as a quality content signal.

Quality of Internal Links Pointing to Page|GOOGLE PAGE LEVEL SEO FACTORS

Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.Number of Internal Links Pointing to Page The number of internal links to a page indicates its importance about other pages on the site.

Broken Links|GOOGLE PAGE LEVEL SEO FACTORS

Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

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