Black Hat SEO techniques
Black Hat SEO techniques, as the name suggests is a kind of SEO i.e. search engine optimization. Search engine optimization is a specialized domain which was limited to online marketing experts and promoters, but now it is being extensively used by cyber criminals or crackers to promote unwanted or malicious sites. Black Hat SEO term is used for search engine optimized pages that lead to malicious sites. Black Hat SEO refers to the use of aggressive SEO techniques and strategies, it does not obey search engine guidelines.
“Black Hat” search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
Black Hat SEO techniques Breaks search engine rules and regulations. Creates a poor user experience directly because of the SEO techniques utilized on the Web site.
Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
Techniques used by Black Hat SEO are keyword stuffing, invisible text, doorway pages and adding unrelated keywords. Black Hat SEO is being used by those who are looking for quick finances rather than a long term investment. Black Hat SEO results in banning a website over a search engine.
Black Hat SEO techniques refere to Unethical SEO or spamdexing.
Black Hat SEO techniques are like:
Link Manipulation – Buying links, advertorials, and link schemes
Hidden Text or Links
Reporting a Competitor
Automated Queries to Google
Rich Snippet Mark-ups Spam
Creating pages, subdomains, or domains with duplicate content
Pages with malicious behaviour, such as phishing, viruses, Trojans, and other malware.
Read about different types of seo